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Modern Formulas Require Modern Application Methods

Anisa Telwar Kaicker, Founder & CEO, Anisa International, tells us about a new applicator engineered specifically for hybrid formulas.

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By: Jamie Matusow

Editor-in-Chief

Consumers no longer separate skincare from makeup. They expect skin-like results, not makeup lines. Hybrid formulas have become the latest craze with consumers, but applying these products to greatest advantage often demands a new generation of application tools.

Here, Anisa Telwar Kaicker explains how beautiful skin begins with formula application—and why she’ll be launching a product at MakeUp in NewYork, called HyFi, which satisfies the need. 

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